Have you seen the new Bike
SharingRental craze going on in major cities around the world ???
|Image - Tommy Alven|
This spot above is a photo of "Stenpiren" (The Stone Pier). Several boats ferry people back and forth across the habour in between central Gothenburg and Hissingen with Stenpiren being the latest commuter station to be built. They are trying to facelift the former industrial shipyard dock regions. Somewhere on the other side of that industrial infrastructure mess is where I now live. But now, take note of this bicycle docking station rack with all the same style of blue bicycles above. This has been labeled by the new green economy people as a "for-profit sharing" business economy. But this type business model is not new and already has a name for the true nature of it's business, it's called "renting" in the USA or "hiring" in Britain. There are other well known companies who've also made marketing attempts at rebranding their business model as a sharing program and people buy into ths new public relations scheme which Uber calls "ride sharing." But Uber is not engaged in any type of sharing program, because what they do is control and broker the platform that allows people to rent their personal property to other people. Uber is nothing more than another capitalist taxi company that has figured out how to push all of their overhead off onto their employees. The people working for Uber are not "sharing" anything, because they too are trying to make money. The people using Uber are paying for a service. There is no "sharing" going on. Uber requires their drivers to use their own personal vehicles instead of providing them with a company work vehicle, which is simply a clever way to exploit a cheap labor contract. But again this has nothing to do with "sharing." Airbnb is also another broker business for people to lease or rent short-term lodging including holiday cottages, apartments, homestays, hostel beds, or hotel rooms, tours, etc. Airbnb also does not own any real estate or conduct tours. Again they are a broker which receives a percentage of the service fees in conjunction with every booking done through their site. Airbnb labels it's business model as collaborative consumption and sharing program. But once again they are brokers who rent and book services and this is not "sharing."
|Downtown - San Diego, CA|
|Meme - @GregorysSanDiego|
The Article from "The Atlantic"
|Photo by The Atlantic (2018)|
|2008 Jeffrey Hays|
Below are a couple of videos from a guy I follow on Youtube who is originally from South Africa, moved to China and married a Chinese girl and talks about his life in China. These three videos deal strictly with the Bicycle glutter and pollution problem there.
Imagine walking outside and grabbing the first bicycle you see, and riding away. Then, once you reach your destination, simply abandoning it by the side of the road. That's the Dockless Bicycle Ride Sharing Business Model.
Stop trying to park me, and PARK me! - How to LimeRight park properly. This is ride share Bike company, "LimeBike's", attempt at humor as a solution.
Comparison between name brands video
LimeBike, SPIN, Jump, ofo, BikeShare, Mobike
Irrespective of the eco-green marketing scheme used in the advertising, most bikeshare is still just Green Washing. Everything touted as eco-greener needs and requires raw building materials from Earth. Consumption cannot be halted because that's what runs world economies.
So What is the Bike Share Greenwashing ???
|Illustration - Joanalee|
So what is Greenwashing ??? The definition is borrowed from another term known as "whitewashing" which itself is really taken from an ancient text found at (Matthew 23:27). However, in the context of "greenwashing" it is the practice of making an unsubstantiated or misleading claims about the environmental benefits of a product, service, technology or company practice. Which qualifies this bicycle dockless scheme as anything but eco-green. Here is another person's perspective below about "greenwashing."
"Greenwashing is the deceitful practice of falsely advertising the sustainability of a business in order to mislead consumers. With the increasing pressure from socially conscious consumers, businesses are striving to reduce their environmental impact. Due to lax enforcement of limited and vague regulations, businesses can easily intentionally manipulate consumer perception for ulterior motives or commit the sin of greenwashing through carelessness. When businesses brand themselves as ‘green’, they improve their brand image and consumers are duped into supporting unethical environmental offenses."
Have Fun on your own bike and take good care of it 😁